Best TV Black Friday Deals 2026

The C6 is the TV we would buy for most living rooms. RTINGS ranks it the best upper mid-range 4K TV it has tested, and What Hi-Fi found it brighter than last year's C5, with richer color and better processing. Because it runs at up to 165Hz and every HDMI input is HDMI 2.1, a PS5, an Xbox and a gaming PC can all share it. Skip it if your room gets direct sun for much of the day; the Hisense U7SG or the Samsung S90H copes with glare better.

At about $1,400 from Amazon, it is roughly $225 under its 90-day average and matches its lowest price of the past year, first reached on October 19. Tom's Guide, which first called the C6 a small step over the C5, now recommends it over the C5 at this kind of price.

The B6 shares the C6's webOS software and most of its gaming features. Tom's Guide found its picture nearly as good as the C6's for much less money and later named it the best TV of the year. TechRadar calls it the best budget OLED of 2026. Next to the C6 it is dimmer and tops out at 120Hz instead of 165Hz, which only matters for PC gaming. Its speakers are modest, so plan on a soundbar.

Price decides this one. At about $1,300 from Amazon, it is roughly $140 under its 90-day average, but only $100 cheaper than the C6, and at that gap we would buy the C6. The B6 sold for under $1,000 in mid-October. Back at that price, it would be the better buy for most people.

The U7SG is for bright living rooms, daytime sports and gaming. As a Mini-LED TV, it gets brighter than the OLEDs above and is less troubled by a sunny window. Tom's Guide calls it a smart value pick with excellent sound for a TV, and Android Headlines named it the best value TV of 2026. It takes over from Hisense's U8 line and matches the C6's 165Hz and four HDMI 2.1 ports.

The VA panel washes out when you sit at the ends of a wide sofa, and in a dark room its blacks are not as deep as an OLED's. At about $1,000 from Amazon, it is less than $30 under its 90-day average. It sold for about $830 in early October, and that is the price we would wait for.

RTINGS moved the U6 Pro to the top of its budget list in October, ahead of the TCL QM6K it used to recommend, saying it is the better choice for most people. TechRadar measured about 1,265 nits from it, a brightness more common in mid-range sets. It is the TV for anyone who wants a big, bright picture and gaming at 144Hz without spending $1,000.

It runs Amazon's Fire TV software, which fills the home screen with sponsored rows; a separate streaming stick gets around that. RTINGS also found its shadow detail weak, and only two of its ports are HDMI 2.1.

At about $700 from Amazon, it is at its usual price, not discounted. It sold for about $600 in mid-August, so there is room for a Black Friday cut.

Samsung's S90H adds a glare-free matte screen to its mid-range OLED, which makes it the OLED for a living room with big windows. T3 gave it a Platinum award, and Tom's Guide calls it a great glare-free OLED for the money. Like the C6, it runs at 165Hz on four HDMI 2.1 ports.

Samsung does not support Dolby Vision, so Dolby Vision titles fall back to HDR10 or HDR10+. In a very bright room the matte filter lifts blacks a little. Samsung also uses a WOLED panel at some sizes and QD-OLED at others, so read reviews of the size you plan to buy.

At about $1,500 from Amazon, it is roughly $210 under its 90-day average and about $100 above the low it hit on October 19.

Roku's Pro Series OLED is the cheapest 65-inch OLED on this page, and Amazon is the only place that sells it. RTINGS reviewed it in October and found it at its best in a dark home theater, with VRR and two HDMI 2.1 ports for gaming. TechRadar liked its deep blacks and its dialog enhancement, and Roku's software is the simplest smart platform here. Households that already know their way around a Roku remote will feel at home.

It is dimmer than the LG and Samsung OLEDs, so a sunny room favors the Hisense U7SG instead, and it stops at 120Hz. At about $1,000 from Amazon, it is roughly $150 under its 90-day average and at its lowest price of the past year.

If picture quality matters more than price, the S95F is the TV we would buy from Amazon. TechRadar made it its 2025 TV of the Year, Tom's Guide found it brighter than Sony's Bravia 8 II, and its anti-glare screen keeps a QD-OLED picture vivid in a room full of daylight. Samsung's 2026 flagship, the S95H, is not sold by Amazon in the US, which is why last year's model is here.

Some viewers see a faint purple tint on the matte screen with the lights on, and like the S90H it has no Dolby Vision.

This is not a deal right now. At about $3,000 it costs roughly $175 more than its 90-day average and about $900 more than its July low near $2,100. We would hold off and see whether Black Friday brings it back toward that price.

The Frame is for people who care how the TV looks when it is switched off. In art mode it shows paintings or photos on a matte screen, so it passes for a framed picture on the wall. The trade-off is the picture: RTINGS found it clearly dimmer than the Frame Pro and Hisense's CanvasTV, and for similar money the Hisense U7SG or the Roku OLED looks better when you are watching. Samsung's Art Store is a paid subscription if you want more than the free artwork.

At about $1,075 from Amazon, it is roughly $270 under its 90-day average and within $7 of its lowest price of the past year, set in early October. As we checked, that is one of the clearest savings on this page.