Best Apple Watch Black Friday Deals 2026

The Series 12 is the Apple Watch most people should buy. Tom's Guide gave it an Editor's Choice award and TechRadar called it the best mainline model in years. The upgrades are mostly about health: a new sensor that checks heart rate in the background every five seconds and feeds a daily Readiness score. Macworld was cooler, reporting uneven battery and charging results, so plan around the 24-hour rating rather than hoping for more.

The 42mm GPS model suits most wrists and most budgets. It is selling for its usual price of about $390, so this is not a deal yet. Amazon took it under $350 during its October sale, and that is the price we would wait for.

The SE 3 gets you most of the Apple Watch for the least money. It runs the same S10 chip as last year's flagship and finally has an always-on display; Engadget named it the best budget Apple Watch and T3 called it the most capable entry model yet. The trade-offs are the dated, thick-bezeled design and missing health features: no ECG, blood oxygen or hypertension alerts. Its 18-hour rating also means charging every night.

At about $240 it is a little above its typical price over the past three months, about $231, so it is not discounted. It sold for $199 in early October. Hold out for something close to that.

This is the same watch as our top pick in the larger case. Choose it if you have bigger wrists, read a lot of messages on your wrist, or want a little more battery, since the larger case holds a slightly bigger cell. Everything else, from the S11 chip to the Readiness score, is identical to the 42mm.

It costs about $50 more than the 42mm. At about $440 it is only a couple of dollars under what it has sold for over the past three months, and it dropped to about $400 in October. Wait for Black Friday unless you need it now.

The Ultra 4 is the Apple Watch to buy if nightly charging is the dealbreaker. Apple rates it at 50 hours, and 9to5Mac got about 48 hours in its test, so the multi-day claim holds up. Add satellite connectivity, the largest Apple Watch screen and the Series 12's new health sensing, and it is the most complete watch Apple makes.

The5krunner points out that the gains over the Ultra 3 are mostly battery and health tracking; the case, display and satellite hardware are unchanged. At $774 it is only a few dollars under its usual price, though that does match the lowest this listing has sold for. Another color dipped to about $700 in October, so a deeper Black Friday cut is plausible.

If you want an Ultra but not the Ultra 4 price, this is the one to buy. Apple has discontinued it, but it shares the Ultra 4's titanium case, display and satellite hardware, and still carries a 42-hour rating. Engadget made it its pick for adventurers, and the5krunner argues a discounted Ultra 3 is the smarter buy unless you need 18-hour workout tracking or the Readiness score.

It is also the clearest saving on this page. At $649, this listing (the one with the Anchor Blue Ocean Band) is about $75 under its 90-day price and $125 less than the Ultra 4. It did sell for about $600 in late September, so a further cut is possible. The other Ultra 3 listings we checked cost more or are sold by third-party sellers.

Cellular lets the Series 12 take calls, send messages, stream music and call emergency services with your iPhone at home. That is worth paying for if you run, swim or walk the dog without your phone. Macworld advises skipping cellular unless you often leave the iPhone behind, and we agree: it adds about $100 up front, plus a monthly carrier plan.

It is otherwise the same watch as our top pick. At about $490 it is selling for its usual price, and it fell to about $450 in early October. That is the number to watch for.

This is the SE 3 in its larger size, for buyers who want the budget pick on a bigger wrist or with a bigger screen. Everything we said about the 40mm applies: last year's flagship chip, an always-on display, and no ECG, blood oxygen or hypertension alerts.

The price is the weak spot right now. At about $270 it is roughly $5 above what it sold for over the past three months, and it went for $229 in early October. If the gap to the 40mm stays near $30, the 40mm is the better value unless the bigger size matters to you.

This combines the larger Series 12 case with a cellular connection. It suits runners and hikers with larger wrists who want the bigger screen for maps and workout data, plus the freedom to leave the phone at home. The larger case also holds a slightly bigger battery, so it lasts a little longer between charges.

It is the most expensive aluminum Series 12, and it is not discounted: at about $540 it sits at its usual price. Amazon took it to about $500 in October, so wait for Black Friday before buying.